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Henry's Heroes

Every Year, a New Way to Show Up for Iowa's Kids.

Henry’s Heroes began with a baby shower and a generous impulse. It’s grown into an annual program that finds a different gap in Iowa’s rural communities every year — and fills it.

Program Overview

Henry’s Heroes was inspired by Henry Johnson — Jeff and Deb Hansen’s grandson, son of Natalie and Jake Johnson. After Henry was born, Natalie and Jake organized a donation of baby shower items to Blank Children’s Hospital. That act of generosity grew into a program.

Henry’s Heroes was designed to fill the gaps that SNAP, WIC, and other government programs can’t quite reach: bottles, diapers, children’s medicine, hygiene basics. In 2019, it joined the official roster of Foundation programs. Since then, it’s adapted every year — because the needs of Iowa’s communities change, and so does Henry’s Heroes.

Strengthening rural communities

Rural Iowa has unique needs and untapped potential. We invest in programs that help small towns and farming families prosper.

2026

1,480 Proud Military Kid shirts delivered to Iowa’s military-affiliated youth

2025

Bilingual Book Carts with 75 books in English and Spanish for 100 elementary schools

2024

500 Dream Kits delivered to children in crisis centers across 64 counties

2023

50 STEM carts donated to rural libraries in Homegrown Iowa communities

2022

Little Farmer’s Toyboxes for daycares impacted by COVID-19

2021

Law Enforcement Comfort Kits for police stations statewide

2019-2020

Children’s personal care items distributed through partner programs